Cycles of Change Project is here to create impactful imagery & accessible conversation to help end period stigma.

period stigma ends here…

VIEW THE PHOTO PROJECT

it all started when…

I realized that there weren’t many really helpful or realistic images of menstruation online.

A woman with blond curly hair in a bathroom, showing her hand covered in blood, while looking at herself in the mirror.

Meet the visionaries behind the Cycles of Change Project

Heather Litster

Heather Doughty

April Allen

  • Founder & Menstrual Educator

    Heather is a Holistic Health Practitioner specializing in womb centred-reproductive health and strongly believes in empowering folks to make informed decisions about themselves as a form of bodily autonomy, encouraging folks to do exactly what feels right and aligned for them! I also have two fur babies that I love and adore.

    Day-to-day, she support clients in making practical changes to restore and maintain balance through reflexology, reiki, cyclical literacy.

    Learn more about Heather here.

  • Lead Photographer

    Heather is a professional photographer located in the beauty of Peterborough County, Ontario Canada Heather currently shoots a combination of film and digital. 

    Her creative art is exhibited both internationally and regionally and is housed in many private collections. 

    Learn more about Heather Doughty here.

  • Social Media Manager

    April is a graduate of the Digital Media Marketing Postgraduate Program at George Brown College. She spent her undergraduate education studying Business Administration and Media Studies and discovered her love for digital marketing along the way. Particular interests include copywriting, content marketing, and social media marketing. April is an upbeat, creative, and driven individual who enjoys working with others and is always up for a challenge.

    In 2020, April turned her love of embroidery and all things crafting into a small online retail business called April Embroiders - now The Artful Apricot. Over the past three years she have made over 100 sales across Canada and the U.S. A one-woman operation, she makes embroidery hoops and other art while also facilitating all sales and marketing efforts from website design to social media promotions.

    Other passions include anything outdoors, embroidery, hockey, and her Lab, Winston!

The Cycles of Change Project was created as a way to bring more publicly accessible imagery of menstruation & situations surrounding periods to the world.

The artist behind these images have given their permission for you to use them as you work in your community to support our mission to end period stigma.

Woman with blood-stained hand in a bathroom, looking at her reflection in the mirror.
Two women sitting on toilets in a public restroom, using their phones, with the toilet paper dispensers visible on the wall behind them.
Person in black shorts and sneakers preparing for a deadlift with a barbell in a gym.
Two people sleeping on a bed, one on the left and one on the right, covered by a blanket and lying on pillows in a bedroom with light-colored walls and curtains.
A woman with dark hair, black tank top, and multiple tattoos, reaching into a wall-mounted paper towel dispenser in a bathroom.
A woman sitting on a toilet, reaching out to take a pack of wipes from a person outside the stall. She is wearing black pants pushed down to her knees, a black top, and beige Crocs. There is a black bag on the floor with a pink item inside.

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A person's hand holding a whisk and cracking an egg over a black saucepan on a stove.
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